Number of active users of my mobile app, reports are generated on daily, monthly basis. It can also be customized as per requirements. Reports can be generated for specific time frame and seasonal reports like Christmas, holidays etc.
How often is the app opened? When and how long is the app opened? Number of new users, active users, total users. How long users spend in the app? Could be used to determine the type of mobile applications which user spend more time and more frequently.